Radiology clinicNPI registry, September 2026

Riverview Imaging Center

Registered legal name: Prime Healthcare Services Gadsden LLC

1423 Rainbow Dr, Gadsden, AL 35901

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Practice-location phone (registry)

(256) 549-0014

As recorded by the organisation in NPPES, last updated 5 February 2015. Not verified by us.

Registry Record

NPI: 1801294764
Type: Radiology clinic/centre
Taxonomy codes: 261QR0200X (Radiology clinic/center)
Practice location: 1423 Rainbow Dr, Gadsden, AL 35901
Telephone: (256) 549-0014
NPI issued: 9 December 2014 (11 years ago)
Record updated: 5 February 2015 (11 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Gadsden, AL (metropolitan area, Etowah County)
State: Alabama (172 records statewide)
Subpart of: Prime Healthcare Serivces Gasden LLC
Sibling NPIs: Riverview Imaging Center (1093863417)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Riverview Imaging Center, the trading name of Prime Healthcare Services Gadsden LLC, is an NPI registry record for a radiology clinic/centre at 1423 Rainbow Dr in Gadsden, Alabama 35901. CMS issued NPI 1801294764 on 9 December 2014, and the organisation last updated its own entry on 5 February 2015. That was 11 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.

The record carries one imaging taxonomy code: Radiology clinic/center (261QR0200X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available. CMS records it as a subpart of Prime Healthcare Serivces Gasden LLC, so pricing may follow the parent's policies. The same business holds a sibling registration at this address under the name Riverview Imaging Center (NPI 1093863417); they are covered by this page rather than given their own.

Gadsden sits in the Gadsden, AL metropolitan area (Etowah County), which has 9 imaging-centre records on the Alabama side in the September 2026 file, 0 of them with the MRI code, out of 172 across Alabama. The nearest alternatives in the registry are Advanced Imaging of Gadsden LLC (1.0 miles, Gadsden), Riverview Radiology Professionals (1.2 miles, Gadsden) and The Radiology Group (1.2 miles, Gadsden), with 1 more within 1.2 miles.

For a cash-pay benchmark, our Alabama freestanding-centre estimate is $450 to $1,100 for a typical single-region MRI. At Alabama hospitals the cash price is measured rather than estimated: $85 to $2,153 for a brain MRI, median $1,381, from 14 of the 19 Alabama hospitals whose own price files we have read, out of 73 in the state, files dated to September 2026. This centre's own prices are not in the registry: call (256) 549-0014 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 4 closest imaging records to 1423 Rainbow Dr, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Advanced Imaging of Gadsden LLC	Gadsden, AL	1.0 mi	Radiology org. (name-classified)	(256) 549-0008
Riverview Radiology Professionals	Gadsden, AL	1.2 mi	Radiology org. (name-classified)	(256) 543-5200
The Radiology Group	Gadsden, AL	1.2 mi	Radiology org. (name-classified)	(256) 543-5200
Southern Radiology Specialists, PLLC	Gadsden, AL	1.2 mi	Radiology org. (name-classified)	(256) 543-5200

Where it sits

Riverview Imaging Center in amber, with the 4 nearest registry records in teal. Boundary drawn: Etowah County outline.

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.

Cash-Price Benchmark

Cash price for a brain MRI in Alabama: 14 hospitals measured

Freestanding imaging centre, estimated

$450 to $1,100

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$85 to $2,153

Median $1,381 cash against a median gross charge of $3,470, from 14 of the 19 Alabama hospitals whose own price files we have read, out of 73 in the state, files dated to September 2026.

Birmingham and Huntsville have the most independent imaging centres. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 2 hospitals publish a “cash price” that is its chargemaster restated rather than a discount, reaching $12,398; those are kept out of the band above and counted here instead. 1 more hospital lists this code at prices more than three times apart in the same file, from $280 to $280, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 9 centres in Gadsden Alabama imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email [email protected]. This page describes a registry record, not a review or recommendation of Riverview Imaging Center.