Winter Haven MRI
Registered legal name: MRI Associates of Winter Haven LLC
409 E Central Ave, Winter Haven, FL 33880
DirectionsGoogle MapsApple MapsRegistry Record
- NPI
- 1386991974
- Type
- Radiology clinic/centre
- Taxonomy codes
- 261QR0200X (Radiology clinic/center); 2085R0202X (Diagnostic radiology (physician specialty code carried by an organisation)); also 261Q00000X
- Practice location
- 409 E Central Ave, Winter Haven, FL 33880
- Telephone
- (863) 294-0999
- NPI issued
- 14 August 2012 (14 years ago)
- Record updated
- 7 May 2025 (1 years ago)
- NPI status
- NPI active as reported by CMS 2026-10
- Metro area
- Lakeland-Winter Haven, FL (metropolitan area, Polk County)
- State
- Florida (2,079 records statewide)
- Map position
- Census address match (rooftop level)
- Snapshot
- NPPES data dissemination file, 12 October 2026
What the Record Tells You
Winter Haven MRI, the trading name of MRI Associates of Winter Haven LLC, is an NPI registry record for a radiology clinic/centre at 409 E Central Ave in Winter Haven, Florida 33880. CMS issued NPI 1386991974 on 14 August 2012, and the organisation last updated its own entry on 7 May 2025. That is recent, so the contact details are likely current.
The record carries 2 imaging taxonomy codes: Radiology clinic/center (261QR0200X) and Diagnostic radiology (physician specialty code carried by an organisation) (2085R0202X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available. It also holds one other taxonomy code (261Q00000X).
Winter Haven sits in the Lakeland-Winter Haven, FL metropolitan area (Polk County), which has 51 imaging-centre records on the Florida side in the October 2026 file, 3 of them with the MRI code, out of 2,079 across Florida. The nearest alternatives in the registry are Advance Technological Radiology, PA (0.1 miles, Winter Haven), Radiology & Imaging Specialists of Lakeland (0.1 miles, Winter Haven) and Sunshine Radiology LLC (0.2 miles, Winter Haven), with 2 more within 0.5 miles.
For a cash-pay benchmark, our Florida freestanding-centre estimate is $500 to $1,500 for a typical single-region MRI. At Florida hospitals the cash price is measured rather than estimated: $243 to $4,532 for a brain MRI, median $1,360, from 39 of the 73 Florida hospitals whose own price files we have read, out of 167 in the state, files dated to September 2026. This centre's own prices are not in the registry: call (863) 294-0999 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.
What Medicare Paid This Centre (2024)
From CMS's public Medicare claims data for Winter Haven MRI (NPI 1386991974). Each row is a scan the centre billed to Medicare for at least 11 patients in 2024.
| Scan | Medicare-approved amount | Centre's billed charge | National median approved |
|---|---|---|---|
| Head CT without contrast CPT 70450 · 39 Medicare scans | $100 | $1,340 | $98 (401 centres) |
| Brain MRI without contrast CPT 70551 · 54 Medicare scans | $189 | $2,440 | $186 (633 centres) |
| Brain MRI without and with contrast CPT 70553 · 19 Medicare scans | $308 | $2,990 | $291 (588 centres) |
| Chest X-ray, 2 views CPT 71046 · 150 Medicare scans | $32 | $300 | $31 (743 centres) |
| Chest CT without contrast CPT 71250 · 48 Medicare scans | $127 | $1,340 | $124 (492 centres) |
| Cervical spine MRI without contrast CPT 72141 · 103 Medicare scans | $168 | $2,440 | $165 (719 centres) |
| Lumbar spine MRI without contrast CPT 72148 · 324 Medicare scans | $184 | $2,440 | $180 (810 centres) |
| Shoulder or other arm joint MRI without contrast CPT 73221 · 35 Medicare scans | $194 | $2,440 | $190 (668 centres) |
| Knee or other leg joint MRI without contrast CPT 73721 · 83 Medicare scans | $193 | $2,440 | $187 (733 centres) |
| Abdomen and pelvis CT with contrast CPT 74177 · 18 Medicare scans | $292 | $1,340 | $286 (419 centres) |
| Abdominal ultrasound, complete CPT 76700 · 24 Medicare scans | $110 | $600 | $109 (647 centres) |
| Screening mammogram, both breasts CPT 77067 · 135 Medicare scans | $120 | $600 | $118 (320 centres) |
The Medicare-approved amount is the full amount Medicare accepts for the scan: its own payment plus the patient's share (usually the 20% coinsurance). The billed charge is the centre's own list price on those claims, which Medicare does not pay. Both are averages over the year, and the national column is the median approved amount across every centre that billed Medicare for that scan outside a hospital.
Neither figure is a self-pay quote. If you are paying cash, ask the centre for its self-pay rate for your CPT code and whether the radiologist's report is included.
Source: Centers for Medicare & Medicaid Services, Medicare Physician & Other Practitioners - by Provider and Service, 2024 data, read 15 October 2026. CMS does not publish a centre and scan with fewer than 11 Medicare patients, so a scan missing here may still be offered.
Nearest Alternatives
The 5 closest imaging records to 409 E Central Ave, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.
| Centre | City | Distance | Type | Phone (registry) |
|---|---|---|---|---|
| Advance Technological Radiology, PA | Winter Haven, FL | 0.1 mi | Radiology org. (name-classified) | (863) 295-5674 |
| Radiology & Imaging Specialists of Lakeland | Winter Haven, FL | 0.1 mi | Radiology org. (name-classified) | (863) 688-2334 |
| Sunshine Radiology LLC | Winter Haven, FL | 0.2 mi | Radiology org. (name-classified) | (863) 299-1155 |
| Radiology Consultants PA | Winter Haven, FL | 0.4 mi | Radiology org. (name-classified) | (863) 293-1071 |
| Radiology & Imaging Specialists of Lakeland | Winter Haven, FL | 0.5 mi | Radiology org. (name-classified) | (863) 688-2334 |
Winter Haven MRI in amber, with the 5 nearest registry records in teal. Boundary drawn: Polk County outline.
Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.
Cash-Price Benchmark
What to ask when you call
- The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
- Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
- ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
- Whether they accept an order from a telehealth referral if you have no local doctor.
Full list: cheap MRI, good MRI checklist.
Source: NPI registry records, status as reported by CMS, October 2026 file (NPPES data dissemination file dated 12 October 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email [email protected]. This page describes a registry record, not a review or recommendation of Winter Haven MRI.