Radiology clinicNPI registry, September 2026

Bon Secours Short Pump - Imaging

Registered legal name: Bon Secours-St. Mary's Hospital of Richmond, INC.

12320 W Broad St Ste 100A, Richmond, VA 23233

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Practice-location phone (registry)

(804) 287-7994

As recorded by the organisation in NPPES, last updated 30 August 2019. Not verified by us.

Registry Record

NPI: 1215438544
Type: Radiology clinic/centre
Taxonomy codes: 261QR0200X (Radiology clinic/center)
Practice location: 12320 W Broad St Ste 100A, Richmond, VA 23233
Telephone: (804) 287-7994
NPI issued: 22 February 2018 (8 years ago)
Record updated: 30 August 2019 (7 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Richmond, VA (metropolitan area, Henrico County)
State: Virginia (225 records statewide)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Bon Secours Short Pump - Imaging, the trading name of Bon Secours-St. Mary's Hospital of Richmond, INC., is an NPI registry record for a radiology clinic/centre at 12320 W Broad St Ste 100A in Richmond, Virginia 23233. CMS issued NPI 1215438544 on 22 February 2018, and the organisation last updated its own entry on 30 August 2019. That was 7 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.

The record carries one imaging taxonomy code: Radiology clinic/center (261QR0200X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available.

Richmond sits in the Richmond, VA metropolitan area (Henrico County), which has 37 imaging-centre records on the Virginia side in the September 2026 file, 5 of them with the MRI code, out of 225 across Virginia. The nearest alternatives in the registry are Independence Park Imaging (1.4 miles, Richmond), Medarva Imaging (1.4 miles, Richmond) and The Ellen Shaw de Paredes Institute for Women's Imaging (3.7 miles, Glen Allen), with 2 more within 4.3 miles.

For a cash-pay benchmark, our Virginia freestanding-centre estimate is $550 to $1,500 for a typical single-region MRI. At Virginia hospitals the cash price is measured rather than estimated: $605 to $5,511 for a brain MRI, median $1,760, from 45 of the 52 Virginia hospitals whose own price files we have read, out of 72 in the state, files dated to July 2026. This centre's own prices are not in the registry: call (804) 287-7994 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 12320 W Broad St Ste 100A, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Independence Park Imaging	Richmond, VA	1.4 mi	MRI + radiology	(804) 217-9729
Medarva Imaging	Richmond, VA	1.4 mi	Radiology clinic	(804) 775-4500
The Ellen Shaw de Paredes Institute for Women's Imaging	Glen Allen, VA	3.7 mi	Radiology org. (name-classified)	(804) 523-2303
Virginia Physicians Imaging Center	Glen Allen, VA	4.1 mi	Radiology org. (name-classified)	(804) 346-1797
Independence Park Imaging	Richmond, VA	4.3 mi	Radiology org. (name-classified)	(804) 217-9729

Where it sits

Bon Secours Short Pump - Imaging in amber, with the 5 nearest registry records in teal. Boundary drawn: Henrico County outline.

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.

Cash-Price Benchmark

Cash price for a brain MRI in Virginia: 45 hospitals measured

Freestanding imaging centre, estimated

$550 to $1,500

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$605 to $5,511

Median $1,760 cash against a median gross charge of $3,450, from 45 of the 52 Virginia hospitals whose own price files we have read, out of 72 in the state, files dated to July 2026.

Northern VA priced like DC metro; Richmond and Norfolk more competitive. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 3 hospitals publish a “cash price” that is its chargemaster restated rather than a discount, reaching $11,774; those are kept out of the band above and counted here instead. 1 more hospital lists this code at prices more than three times apart in the same file, from $2,674 to $2,674, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 37 centres in Richmond Virginia imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email [email protected]. This page describes a registry record, not a review or recommendation of Bon Secours Short Pump - Imaging.