Broad 64 Imaging LLC
6605 W Broad St, Suite B - Ground Floor, Richmond, VA 23230
DirectionsGoogle MapsApple MapsRegistry Record
- NPI
- 1316015985
- Type
- Radiology clinic/centre
- Taxonomy codes
- 261QR0200X (Radiology clinic/center)
- Practice location
- 6605 W Broad St, Suite B - Ground Floor, Richmond, VA 23230
- Telephone
- (804) 281-0215
- NPI issued
- 1 December 2006 (19 years ago)
- Record updated
- 4 November 2020 (5 years ago)
- NPI status
- NPI active as reported by CMS 2026-10
- Metro area
- Richmond, VA (metropolitan area, Henrico County)
- State
- Virginia (226 records statewide)
- Map position
- Census address match (rooftop level)
- Snapshot
- NPPES data dissemination file, 12 October 2026
What the Record Tells You
Broad 64 Imaging LLC is an NPI registry record for a radiology clinic/centre at 6605 W Broad St, Suite B - Ground Floor in Richmond, Virginia 23230. CMS issued NPI 1316015985 on 1 December 2006, and the organisation last updated its own entry on 4 November 2020. That was 5 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.
The record carries one imaging taxonomy code: Radiology clinic/center (261QR0200X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available.
Richmond sits in the Richmond, VA metropolitan area (Henrico County), which has 37 imaging-centre records on the Virginia side in the October 2026 file, 5 of them with the MRI code, out of 226 across Virginia. The nearest alternatives in the registry are Viva Richmond LLC (0.1 miles, Richmond), Monument Radiology PC (0.9 miles, Richmond) and Richmond West End Diagnostic Imaging, LLC (1.1 miles, Richmond), with 2 more within 1.8 miles.
For a cash-pay benchmark, our Virginia freestanding-centre estimate is $550 to $1,500 for a typical single-region MRI. At Virginia hospitals the cash price is measured rather than estimated: $605 to $5,511 for a brain MRI, median $1,760, from 45 of the 52 Virginia hospitals whose own price files we have read, out of 72 in the state, files dated to July 2026. This centre's own prices are not in the registry: call (804) 281-0215 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.
What Medicare Paid This Centre (2024)
From CMS's public Medicare claims data for Broad 64 Imaging LLC (NPI 1316015985). Each row is a scan the centre billed to Medicare for at least 11 patients in 2024.
| Scan | Medicare-approved amount | Centre's billed charge | National median approved |
|---|---|---|---|
| Head CT without contrast CPT 70450 · 45 Medicare scans | $64 | $2,423 | $98 (401 centres) |
| Brain MRI without contrast CPT 70551 · 95 Medicare scans | $126 | $3,911 | $186 (633 centres) |
| Brain MRI without and with contrast CPT 70553 · 165 Medicare scans | $206 | $6,231 | $291 (588 centres) |
| Chest X-ray, 2 views CPT 71046 · 899 Medicare scans | $22 | $940 | $31 (743 centres) |
| Chest CT without contrast CPT 71250 · 210 Medicare scans | $81 | $3,080 | $124 (492 centres) |
| Cervical spine MRI without contrast CPT 72141 · 145 Medicare scans | $106 | $3,944 | $165 (719 centres) |
| Lumbar spine MRI without contrast CPT 72148 · 335 Medicare scans | $120 | $3,694 | $180 (810 centres) |
| Shoulder or other arm joint MRI without contrast CPT 73221 · 80 Medicare scans | $138 | $4,166 | $190 (668 centres) |
| Knee or other leg joint MRI without contrast CPT 73721 · 68 Medicare scans | $137 | $4,205 | $187 (733 centres) |
| Abdomen and pelvis CT with contrast CPT 74177 · 279 Medicare scans | $217 | $6,727 | $286 (419 centres) |
| Abdominal ultrasound, complete CPT 76700 · 56 Medicare scans | $75 | $3,275 | $109 (647 centres) |
| Screening mammogram, both breasts CPT 77067 · 864 Medicare scans | $88 | $678 | $118 (320 centres) |
The Medicare-approved amount is the full amount Medicare accepts for the scan: its own payment plus the patient's share (usually the 20% coinsurance). The billed charge is the centre's own list price on those claims, which Medicare does not pay. Both are averages over the year, and the national column is the median approved amount across every centre that billed Medicare for that scan outside a hospital.
Neither figure is a self-pay quote. If you are paying cash, ask the centre for its self-pay rate for your CPT code and whether the radiologist's report is included.
Source: Centers for Medicare & Medicaid Services, Medicare Physician & Other Practitioners - by Provider and Service, 2024 data, read 15 October 2026. CMS does not publish a centre and scan with fewer than 11 Medicare patients, so a scan missing here may still be offered.
Nearest Alternatives
The 5 closest imaging records to 6605 W Broad St, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.
| Centre | City | Distance | Type | Phone (registry) |
|---|---|---|---|---|
| Viva Richmond LLC | Richmond, VA | 0.1 mi | Radiology clinic | (804) 486-4625 |
| Monument Radiology PC | Richmond, VA | 0.9 mi | Radiology org. (name-classified) | (804) 288-8321 |
| Richmond West End Diagnostic Imaging, LLC | Richmond, VA | 1.1 mi | Radiology org. (name-classified) | (804) 673-4200 |
| Bon Secours West End MRI | Richmond, VA | 1.1 mi | Radiology clinic | (804) 673-4200 |
| Virginia Cancer Institute Incorporated | Richmond, VA | 1.8 mi | Radiology clinic | (804) 287-3000 |
Broad 64 Imaging LLC in amber, with the 5 nearest registry records in teal. Boundary drawn: Henrico County outline.
Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.
Cash-Price Benchmark
What to ask when you call
- The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
- Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
- ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
- Whether they accept an order from a telehealth referral if you have no local doctor.
Full list: cheap MRI, good MRI checklist.
Source: NPI registry records, status as reported by CMS, October 2026 file (NPPES data dissemination file dated 12 October 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email [email protected]. This page describes a registry record, not a review or recommendation of Broad 64 Imaging LLC.