Radiology clinicNPI registry, October 2026

Winchester Imaging

Registered legal name: Winchester Open MRI LLC

160 Exeter Dr Ste 104, Winchester, VA 22603

DirectionsGoogle Maps Apple Mapsto the ZIP centroid, not the exact door

Practice-location phone (registry)

(540) 431-3600

As recorded by the organisation in NPPES, last updated 25 February 2026. Not verified by us.

Registry Record

NPI: 1275527939
Type: Radiology clinic/centre
Taxonomy codes: 261QR0200X (Radiology clinic/center)
Practice location: 160 Exeter Dr Ste 104, Winchester, VA 22603
Telephone: (540) 431-3600
NPI issued: 8 September 2005 (21 years ago)
Record updated: 25 February 2026 (0 years ago)
NPI status: NPI active as reported by CMS 2026-10
Metro area: Winchester, VA-WV (metropolitan area, Frederick County)
State: Virginia (226 records statewide)
Map position: ZIP-code centroid for 22603 (address not matched by the Census geocoder); distances approximate
Snapshot: NPPES data dissemination file, 12 October 2026

What the Record Tells You

Winchester Imaging, the trading name of Winchester Open MRI LLC, is an NPI registry record for a radiology clinic/centre at 160 Exeter Dr Ste 104 in Winchester, Virginia 22603. CMS issued NPI 1275527939 on 8 September 2005, and the organisation last updated its own entry on 25 February 2026. That is recent, so the contact details are likely current.

The record carries one imaging taxonomy code: Radiology clinic/center (261QR0200X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available.

Winchester sits in the Winchester, VA-WV metropolitan area (Frederick County), which has 3 imaging-centre records on the Virginia side in the October 2026 file, 1 of them with the MRI code, out of 226 across Virginia. The nearest alternatives in the registry are Winchester Radiologists PC (6.2 miles, Winchester), Medical Circle, LLC (6.2 miles, Winchester) and Martinsburg Radiology Assoc INC (17 miles, Martinsburg), with 2 more within 24 miles.

For a cash-pay benchmark, our Virginia freestanding-centre estimate is $550 to $1,500 for a typical single-region MRI. At Virginia hospitals the cash price is measured rather than estimated: $605 to $5,511 for a brain MRI, median $1,760, from 45 of the 52 Virginia hospitals whose own price files we have read, out of 72 in the state, files dated to July 2026. This centre's own prices are not in the registry: call (540) 431-3600 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

What Medicare Paid This Centre (2024)

From CMS's public Medicare claims data for Winchester Imaging (NPI 1275527939). Each row is a scan the centre billed to Medicare for at least 11 patients in 2024.

Scan	Medicare-approved amount	Centre's billed charge	National median approved
Head CT without contrast CPT 70450 · 105 Medicare scans	$65	$1,142	$98 (401 centres)
Brain MRI without contrast CPT 70551 · 201 Medicare scans	$127	$2,445	$186 (633 centres)
Brain MRI without and with contrast CPT 70553 · 216 Medicare scans	$209	$5,319	$291 (588 centres)
Chest X-ray, 2 views CPT 71046 · 133 Medicare scans	$22	$90	$31 (743 centres)
Chest CT without contrast CPT 71250 · 482 Medicare scans	$77	$1,528	$124 (492 centres)
Cervical spine MRI without contrast CPT 72141 · 163 Medicare scans	$110	$2,442	$165 (719 centres)
Lumbar spine MRI without contrast CPT 72148 · 429 Medicare scans	$121	$2,659	$180 (810 centres)
Shoulder or other arm joint MRI without contrast CPT 73221 · 185 Medicare scans	$137	$2,442	$190 (668 centres)
Knee or other leg joint MRI without contrast CPT 73721 · 197 Medicare scans	$137	$2,442	$187 (733 centres)
Abdomen and pelvis CT with contrast CPT 74177 · 614 Medicare scans	$217	$3,301	$286 (419 centres)
Abdominal ultrasound, complete CPT 76700 · 190 Medicare scans	$74	$727	$109 (647 centres)

The Medicare-approved amount is the full amount Medicare accepts for the scan: its own payment plus the patient's share (usually the 20% coinsurance). The billed charge is the centre's own list price on those claims, which Medicare does not pay. Both are averages over the year, and the national column is the median approved amount across every centre that billed Medicare for that scan outside a hospital.

Neither figure is a self-pay quote. If you are paying cash, ask the centre for its self-pay rate for your CPT code and whether the radiologist's report is included.

Source: Centers for Medicare & Medicaid Services, Medicare Physician & Other Practitioners - by Provider and Service, 2024 data, read 15 October 2026. CMS does not publish a centre and scan with fewer than 11 Medicare patients, so a scan missing here may still be offered.

Nearest Alternatives

The 5 closest imaging records to 160 Exeter Dr Ste 104, straight-line distance, measured from the ZIP centroid. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Winchester Radiologists PC	Winchester, VA	6.2 mi	Radiology org. (name-classified)	(540) 563-8750
Medical Circle, LLC	Winchester, VA	6.2 mi	MRI centre	(540) 536-8000
Martinsburg Radiology Assoc INC	Martinsburg, WV	17 mi	Radiology org. (name-classified)	(304) 263-4967
Wssh Powerback Rehabilitation Services, LLC	Martinsburg, WV	19 mi	Radiology clinic	(800) 728-8808
Valley Health Medical Imaging	Martinsburg, WV	24 mi	Radiology org. (name-classified)	(681) 247-1270

Where it sits

Winchester Imaging in amber, with the 5 nearest registry records in teal. Boundary drawn: no boundary (fitted to the plotted centres).

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors.

Cash-Price Benchmark

Cash price for a brain MRI in Virginia: 45 hospitals measured

Freestanding imaging centre, estimated

$550 to $1,500

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$605 to $5,511

Median $1,760 cash against a median gross charge of $3,450, from 45 of the 52 Virginia hospitals whose own price files we have read, out of 72 in the state, files dated to July 2026.

Northern VA priced like DC metro; Richmond and Norfolk more competitive. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 3 hospitals publish a “cash price” that is its chargemaster restated rather than a discount, reaching $11,774; those are kept out of the band above and counted here instead. 1 more hospital lists this code at prices more than three times apart in the same file, from $2,674 to $2,674, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 3 centres in Winchester Virginia imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, October 2026 file (NPPES data dissemination file dated 12 October 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email [email protected]. This page describes a registry record, not a review or recommendation of Winchester Imaging.